Thursday 29 December 2011

Business Ideas

The severe competition in the market has compelled each one of us to think about a newer business idea which can help us survive these phenomenal economic crises. The most recent and most acceptable and proven new business concept is Direct Marketing or Direct Sales. The competition has grown and also internet has made it so easy to reach the customers anywhere and everywhere.

You think of any product and it is possible to order it and get it on your doorsteps. Neither the customer not the seller needs to be physically present to execute the trade. This is the power of internet. But the biggest change that we have seen in last decade is the change in the income and purchasing power of the customers. Products are easily available to the customer but because the purchasing power of customer has decreased, it has become insignificant whether the product is available at a click of a mouse or not.

The only thing that works is approaching the customer and making him realize how much he needs the product. And this is only possible through direct marketing, through meeting the customer face to face and convincing him about the benefits of your product. Product here refers not only to the physical products but also financial products, consulting work, tuitions etc. Any product or service you can think off, can be sold using the direct channel. This gives the customers a sense of reliability in this era of flooding marketing options like internet.

The best thing about starting a business like this is that you can work from home during your flexible working hours. This gives you a freedom not only to choose your desired working hours and way of working but also give you freedom to do multiple businesses at a time. Network marketing is the most flourishing business in today’s economy.

The concept of network marketing has given rise to innumerable business ideas that can be accommodated in this skeleton of network marketing. The bottom line in today’s world is that nothing can be sold if it does not have a personal touch. Customers want products that are customized for them and nothing except direct marketing/selling can make it possible. Customer wants to be pampered and wants products that specifically suit his requirements. He has innumerable options to buy his desired product from the market but he would always prefer to get the product at his doorsteps with all the desired specifications.

So the in business idea in today’s economy is Direct Sales/Marketing or Network Marketing.

Home Based Business Opportunities

There has been a phenomenal change in economy in last decade. Almost every thing has changed; people’s income, spending power, their priorities, businesses and their profits, even the way of doing business has also changed. Instead of being able to mint money in terms of profit margins, businesses are not facing severe cut-throat price competition. It has become difficult for business ideas to survive. This has resulted in many job cuts and layoffs. Many employees are jobless now. This complete scenario is a perfect situation for the rise of a CHANGE.

This huge change compelled the business owners and the employees to find a way out to get rid of this miserable condition. It demanded a setup where 1. Customer rules the market. 2. Companies start making profits. 3. People who have been laid off; again get employment or source of income. 4. And the entire set up should be profitable for all the parties to trade ie the customer, business houses and the people working for the businesses. This gave rise to the adoption of an old concept of direct selling in a newer way. This might sound unrealistic but if you putting the pieces of direct selling in place, you will see the entire setup starts falling in place. Direct selling is the only tool that meets all the above requisites and helps the entire economy to turn around.

Direct selling is a pill which will fight all the sickness in the industries. When ever we talk about selling, it does not give a very pleasant feeling at the first sight but if you change your approach towards it, you will see that direct selling is THE solution. Companies will benefit because they will not have to spend a huge amount as salary, which is a fixed liability burden on them and the biggest factor responsible for decreasing the companies profit margins. Consumers will benefit because when the product is been sold directly to the end user by the company, it becomes less expensive as they don’t have to pay for retailers, distributors, advertising etc margins. So they get the same product for lesser price as compared to buying the same product from a retail store.

Person who will receive the highest benefit from the entire set up of direct selling is; the sales person. Because of the price benefit, the product will always be in demand. You will not have to sell it, you just have to become a medium between the company and the end user. The set up give complete freedom to choose: when, where and how much you want to work. You do not have any sales target and pressure. You are your own boss. Your earning are directly related to your efforts. Direct selling can make you an entrepreneur from an employee. This is the power of direct sales. This creates a win-win situation for all. And more over you don’t need to spend for owning your own office in-spite of the fact that you are an entrepreneur now, you can enjoy all these benefits by working from home.

Thursday 8 December 2011

Start a Home Based Business

Have you even heard people making huge money merely by working on small businesses operating from home? Working from home always sounds good and convenient option especially for those who have to take care of loved ones at home or have small kid to take care of or have physically disability to go out and work, but apart from the convenience factor, it is more lucrative because it involves almost zero additional cost of operating business in terms of office rent, electricity, additional phone bills etc.

Working from home is a great option for those who do not have enough capital to invest in buying or renting a place to operate business. The entire world of business has changed. There is a dearth of result oriented people in the market and if you are one, there is a huge scope for you. There are companies for whom the place from where you conduct business does not matter as far as you are generating results. There are business houses that give you opportunity to stay home, work during your convenient hours and ways. They are ready to partner with you, share their profits with you to the extent of what revenues you generate for them.

There are ample of  home based business opportunities available. You just have too choose from them based on your preference and knowledge about the underlying products. For example, there are companies dealing into home essential products, luxury items like jewels, gem stones, cosmetics, investment options, loans etc etc. You name it and you will have similar or related products available in the market with opportunity for you to sell it from home.

Direct selling is one option which not only helps you conveniently work from your home but also rewards your efforts with huge incentives. Direct selling is one area which have a direct correlation of rewards with performance. That is the reason it will fulfill both your dreams of working from home and at the same time earning huge incentives, even higher than those who work full time and not working from home.

Give it a thought. This is the only profession which gives you flexibility in terms of timing of operation, place of operation and income. Your dedication will define your incentive and not anybody else’s. When you work in offices, you are many-a-times responsible not only for your actions but also for others actions and work. While if you work from home like this; you are solely responsible for your actions and rewards - which is the best part of this business.